Trust Network watches what happens after an ad is approved: who sends the traffic, where the redirect goes, which page the consumer actually sees, and who buys the lead. When something changes, it records the evidence and flags it.
Today an ad platform sees the ad, the affiliate sees the traffic, and the buyer sees a phone number. Nobody sees the whole path. Trust Network connects it into one verifiable record and keeps watching after approval.
Every advertiser, affiliate, offer and campaign gets a Trust ID before traffic runs.
Clicks pass through a Verified Redirect, so the route and final URL are recorded, not assumed.
Landing pages are crawled around the clock and compared with the approved version.
Each lead is tied to a Verified Acquisition ID that platforms, buyers and reviewers can check.
Ninety seconds on the gap after the click, how the platform catches fraud, and what regulators get from it.
Bad actors work in the gap between ad approval and the real consumer outcome. Each pattern below has its own detection method on the platform.
Clinics, insurers or telehealth brands that don't exist.
HOW WE CATCH ITAdvertisers can't get a Trust ID without verified business identity, licenses and ownership. Unregistered brands on a monitored route are flagged.
Impersonation and AI-generated endorsements.
HOW WE CATCH ITAI analysis of every captured page and creative looks for public-figure likeness and endorsement claims, then routes them to human review.
Reviewers see a clean page, consumers see something else.
HOW WE CATCH ITThe same URL is crawled as a reviewer and as a consumer from different networks. The two captures are compared side by side.
The page changes after the ad is approved.
HOW WE CATCH ITEach crawl is fingerprinted. Visual hashes, text and DOM are diffed against the approved version, and every change is kept in the history.
The route hides the real final URL and buyer.
HOW WE CATCH ITVerified Redirect records every hop. A new hop, an unknown domain or a different final URL opens a finding.
Borrowed accounts and concealed traffic ownership.
HOW WE CATCH ITDomain intelligence maps every domain a route touches to a registered participant. Unclaimed domains are surfaced.
The same consumer sold to several buyers.
HOW WE CATCH ITLeads are matched by one-way hashed fingerprints, so duplicates show up without anyone storing the consumer's contact details.
Promises on the page or the call don't match the offer.
HOW WE CATCH ITPage claims are checked against the offer's approved claims. Mismatches, fake countdowns and hidden subscription terms are flagged.
Automation finds the signal. People make the call on anything that affects a business. Every decision keeps its evidence.
Scheduled crawls record the screenshot, HTML, visible text, scripts and every redirect hop.
Captures are diffed against the approved version and against the reviewer view.
Rules and AI classify what changed against the eight abuse patterns and the offer's approved claims.
High-impact findings go to a human analyst. Businesses can appeal with their own evidence.
The outcome, evidence and corrective action are stored and linked to the Trust IDs involved.
The Trust Pixel on the landing page and the Verified Redirect on the click tie each lead to the participants and route that produced it. The result is a Verified Acquisition ID the buyer can check before paying.
Rules for advertising and lead generation already exist. What enforcement lacks is reliable evidence of who did what after the ad went live. Trust Network produces that evidence as a by-product of normal industry operations.
For any campaign or finding: screenshots, page versions, redirect logs and the participants involved, timestamped and exportable.
Cloaking, deepfake ads and fake providers are flagged when they appear, not months later when consumer complaints arrive.
Every route maps to verified businesses. Bad actors can't hide behind borrowed accounts or chains of anonymous affiliates.
Violation rate per 10,000 leads, time to detect, time to fix and dispute rates are tracked before and after.
Businesses see the evidence against them, can respond, correct and be reinstated. Every step is logged.
An open evidence schema and API work across platforms, trackers and buyers, with no lock-in to one vendor.
Consumer data goes directly to the advertiser. Trust Network stores evidence about the acquisition path.
Open technical standard and no exclusive designation for any participant.
No consumer PII by default. Any future PII product needs separate independent review.
An independent Standards Council, model audits and a transparent appeals process.
Defined thresholds, human escalation, appeal deadlines and control-group measurement.
Open APIs, multiple platforms and direct buyer–publisher integrations.
We brief agency, platform and industry teams in 30 minutes: a walkthrough of the console, a real finding from capture to resolution, and how integration works.
Write with your name, organization and role. We reply within two business days.
mike@leadtrustnetwork.com